In Theory

At the heart of everything we do is a deep passion for people, and the relationships, places, and communities that shape our lives.

Our journey began with a shared commitment to mental health and wellbeing for all. We know from experience how workplace stress, burnout, and disconnection can take a toll on performance and people’s lives. That’s why we’re committed to building cultures where wellbeing is a priority, not an afterthought. Cultures where people feel safe, valued, and able to bring their best selves.

Whether it’s at work, at home, or in social settings, we understand the importance of nurturing individual resilience and the wider dynamics that help teams and businesses flourish.

Psychological safety

Without this, nothing sustainable happens. We help teams feel safe enough to be honest, take risks, speak up, and stay.

The InCorporate Model

Relational intelligence

Workplaces rise or fall on relationships. We help teams and leaders connect with clarity, emotional awareness, and accountability.

Sustainable change

Wellbeing needs structure, not slogans. We help organisations bake mental health into systems, not just away days and fruit baskets.

For every £1 invested in mental health, employers see £4 in return through heightened productivity and reduced absenteeism.
— The World Health Organisation

What does the research say?

68% of HR professionals say mental health benefits significantly aid recruitment, and 54% see them as effective in retaining employees.
— Gartner
High engagement with mental-health programmes yields 40–60% higher productivity and improved staff retention.
— Financial Times